One of the fatal flaws that many traders make is to take stock trading personally. Often, most traders and investors will trade a particular stock several times and become comfortable with the equity, which may have its benefits. However, the problem that many traders and investor make is that when they lose on a trade in the stock they feel as though they must get even, or find the need to seek revenge on the equity.

With over a decade in this business I have seen countless traders tell me how they have to get even with that stock they lost money on. I will often ask the trader if the CEO or the CFO of the company they are trading knows them or did something personally to them Obviously, they will answer no, and say that they lost money in the stock and need to get it back. Well, I have news for you, the stock does not care if you make money or lose money in a trade. The stock market does not care about the color of your skin, your religion, or anything else about you. What the stock market will do is happily take your money if you do not know what you are doing.

These days I still see traders getting personal with former leading stocks such as Netflix Inc (NASDAQ:NFLX), Green Mountain Coffee Roasters Inc (NASDAQ:GMCR), and Best Buy Inc (NYSE:BBY) just to name a few. Stocks are for trading and really nothing more. Every stock has its cycle where it will be a fan favorite or market darling. Later on down the road there will be a new stock on the block that becomes a leader and a market darling. Sooner or later, it will run its course and fall out of favor. That is how the stock market works. So the next time you lose money on an Apple Inc (NASDAQ:AAPL) trade and want revenge on the stock remember its not personal. Move on, there is always another trade around the corner.