E-commerce giant Amazon.com (AMZN) brought in lower revenues than expected for the second quarter in a row. The company’s $17.43 billion marked a 35% increase year over year, but it was well off the $18.25 billion expected in the Zacks Consensus.

As a result, AMZN shares tumbled 10% in the after-market almost immediately, after seeing a 1.2% gain in the regular trading session Tuesday. Traders have eased up a bit on selling the stock since the initial impact. Share are currently down around 8% from its Tuesday closing price.

In Amazon’s fiscal 4th quarter, both Media and International segments underperformed. In the company’s previous quarter, higher costs were cited as responsible for its 39% miss on the bottom line.

Analysts ahead of earnings had been lowering estimates, with 3 downward revisions made on the stock in the past 30 days, 1 of which came in the past week. But in Tuesday trading, after hitting a sub-$190 per share price, investors began to turn a bit more hopeful and set a steady uptrend from about 2pm Eastern until the closing bell. The stock finished the regular trading day at $194 and change, still well back from AMZN’s 52-week high.

Electronics and merchandise — which includes the Kindle Fire tablet that was rolled out for last year’s holiday shopping season — brought in $10.9 billion, which was in-line with analysts’ expectations. Clearly, however, retail sales were not enough to make up for the lagging International and Media businesses this time around.

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