Even before their IPOs in the past year, social media stocks have been the recipient of large public interest which the media has chronicled in great detail. The majority of the press seems to have gone to the stocks which have performed worst, namely Facebook, Groupon and Zynga. One stock in the group has flown under the radar a bit in terms of press coverage and it appears that it is close to breaking out and making a run for new highs. That stock is Yelp ($YELP) and the video below describes what it will take to see some upward momentum in the shares.