Does an interim CEO who co-founded the company inspire to get interested in a company?  When Steve Job returned to Apple as the interim CEO (remember, he was running Pixar at the time), no doubt he considered coming back to a full time position, at some point. 

He came back at exactly the right time, the stock was fledgling and some predicted the end.  His vision for the future was adapted, the iPod created and the rest of course is history.

So, with Twitter bringing back Jack Dorsey on an interim basis – is this the parallel many have drawn?  I can see how the comparison could be made, but I have yet to embrace the vision of the new CEO. 

We’ll have to see how that shakes out.  The possibilities for Twitter are endless, but their approach is frustrating at best.  Jim Cramer hit a bull’s eye Monday on Mad Money talking Twitter, expressing extreme frustration about the arrogance of management.  Jim tells you what everyone (and you) are thinking but are not willing to say or admit.  He’s as patient as they come about a good story – but you can only stay with it for so long, until you say ‘so long!’. 

So, while Apple sits on top of the world as the most valuable company with great prospects still, Twitter sits in a world of hurt trying to figure it out.  Perhaps a look at history and how it unfolded might help them a bit.

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