Josh Friedman and Mark Grimes launched Better World Media Network to help find the right advertising partners for Web publishers whose aim is to improve the world. The business owners want to do right by society, but they also don’t want to limit their vision of financial success. Says Friedman, “We want to build a for-profit business and do good in the world.” Here are nine tips for the small-business owner who wants to be socially responsible while still growing that bottom line.