Yesterday, the market value of Lyris, Inc. (OTC:LYRI) unexpectedly rose to over $29 million within the trading session. Thanks to almost unidentifiable factors, the company’s shares noted a 52-week record for the volume traded with no change in the price between the sessions.
Though Lyris, Inc. is involved in the software business offering online marketing solutions, the company’s stock performance from yesterday looked like that of a gold mining company announcing optimistic assay results that lead to a trading halt for the shares.
Within the trading session, LYRI soared 14.29% to close at $0.24 per share.
The colossal share turnover exceeding almost fourteen times the daily average for the company reminded the positive effect of a successful e-mail marketing campaign. As known, it attracts a lot of customers for a company utilizing such a marketing tool.
Unfortunately, there was no recent news that could provoke such a heavy trading volume. Not even a stock promotion got disclosed.[BANNER]
As usually, these days all official information related to LYRI is about the past and future webinars of the company. Even the last SEC filing made by Lyris, Inc. is from the middle of last November.
And while Lyris, Inc. is promoting its next “Kick Start 2011” webinar, the not so modestly presented and influencing the company’s stock shorting volume from the end of the last week indicates that if not e-mail marketing campaigns or optimistic financials, then at least some shorters’ positions may sustain the higher volatility and the better performance of the stock.
