SUNSET BRANDS INC (PINK:SSBN) has been going down progressively this week. Yesterday, the stock lost 60% on the market SSBN_Chart.pngand its traded volume rose over 137 million shares.

Apparently, investors are not much  enthusiastic about the stock and the low trade has begun.

While SSBN was going down, the company released a couple of announcements about its business. The first one was published on Tuesday, reporting that Sunset has hired as seasoned stuff five key executives. They have been placed as Executive Officers, Director and Board Members for US Financial Assets. The second announcement from Wednesday stated that the company’s recently acquired Kaizen Communications has integrated a partnership with Billing Tree, America’s leading on-demand payment processor.[BANNER]

Sunset_Brands.pngAlthough the news looked positive, it couldn’t attract traders and they kept dumping their shares.

Sunset Brands, Inc. is an American online media/e-commerce company and blog network, headquartered in Addison, Texas. Historically, the company used to trade much lower until last week, when the stock price jumped over 66% due to a positive announcement. However, the price fell down again shortly after that.

In September, a disclosure statement was published, reporting the names of the Sunset shareholders and the number of the company’s common stock which totals 2,165,819,944.

However, the most impressive thing about Sunset appears to be its financial results. According to the latest report, the company’s assets are $60.72 in total, while its liabilities are over $2 million.

In that case, the question is how will Sunset Brands sustain its operations?