Apple (NASDAQ: AAPL) has fallen 3.25% to $248.89 in early trading on Tuesday after Consumer Reports said that they cannot recommend the iPhone 4 because of an antenna problem. Now there is talk of a recall.
“Apple will be forced to do a recall of this product,” Professor Matthew Seeger, “an expert in crisis communication,” told CultofMac.com. “It’s critically important. The brand image is the most important thing Apple has. This is potentially devastating.”
“Apple should recall the iPhone 4 and start disseminating new phones with properly coated antennas–and I’m not talking duct tape or neon-colored rubber bands,” CNET’s Molly Wood writes.
