Limited Brands’ (LTD) sustained focus on cost containment, inventory management and merchandise initiatives has kept it afloat in a difficult consumer environment.
The company’s Bath & Body Works segment regained its lost momentum in third-quarter 2009, primarily driven by a rise in store transactions, enhancement in the direct channel business and growth from new stores. However, the Victoria’s Secret segment continues to see pressure, registering falling comps across its La Senza and Victoria’s Secret Stores.
The company is in a constant process to revamp its La Senza brand both at home in Canada and internationally. Limited seeks to expand aggressively in Canada, and other international markets, such as Europe and Japan.Zacks Investment Research
