The last two sessions proved fairly successful for rVue Holdings, Inc. (OTC:RVUE). However, is RVUE ready to start an uptrend now?
As shown on the accompanying one-year chart, RVUE had been on a downtrend for quite a while before it eventually stabilized around the $0.24 mark. Yesterday, RVUE gained 15% closing trade at $0.265 per share. A total of 483 thousand shares changed hands, which is the highest turnover RVUE has generated for the last six weeks. On Monday, RVUE went up 9% paving the way for what followed yesterday.
Previously known as Rivulet International, Inc., rVue Holdings, Inc. describes itself as an advertising technology company utilizing a web-based demand-side platform to plan, buy and manage digital media and advertising. The platform in question serves as a bridge between advertisers, on the one hand, with third party networks, on the other hand. As a result, the advertiser gets the opportunity to create a custom campaign and media plan aimed at specific target groups.
RVUE’s balance sheet as of Sept. 30, 2011 contained:
- cash reserves of $350K;
- net working capital of $70K;
- quarterly revenue of $117K and a net loss in excess of $900K.
