Bella Petrella’s Hldgs (OTC:BTHR) is only traded once in a blue moon. Yet, investors’ interest in BTHR stock has grown rapidly over the course of the last couple of market sessions. So rapidly, that it has now triggered the first ever paid promotion in favor of BTHR.
Last Friday, BTHR went up 6% to $0.51 per share on a volume of 46 thousand. Being the fifth consecutive upward performance for BTHR stock, it was preceded by a very strong press release. The latter served to inform the company’s supporters about a gargantuan increase of BTHR’s corporate revenue, i.e from $34 thousand (for the quarter ended Aug. 31) to $673 thousand (a/o Nov. 30), or a total of approx. 1,900%.
However, the dramatic revenue surge has nothing to do with increased sales of the company’s free-acid tomato-based food products. Rather, the huge difference is entirely based on the revenue which had been generated by BTHR’s newest acquisitions before the company purchased them 10 weeks ago. Therefore, while BTHR has definitely acquired revenue-generating entities, it deserves no credit for that.
As mentioned above, BTHR’s recent chart run has unleashed a paid advertising campaign. Worth $2,500, the promotional effort aims to push BTHR’s value to the limits, albeit in the very short term. To ensure a successful long-term development, however, the company’s managers led by John V. Whitman, Jr. (who made a guilty plea for forging an attourney’s signature four years ago) will have to find a way to turn net losses into profits.
