Depending on where you look, the numbers for Black-Friday vary anywhere from up 6.6% to 16%, with $11.4 billion spent on Friday and $54 billion for the entire weekend. Since the preliminary figures are based on consumer surveys, Top Equity News believes the initial figures are probably over-the-top and will be revised down.
However, TEN has no doubt that 2011 will post better holiday shopping results compared to 2010. We will know for sure when retailers start announcing their November same-store-sales reports on Thursday.
While some of the early headlines are indeed Billy Joel eye-popping, we put on the miner’s light and dig beneath the surface looking for valuable nuggets of information. Based on a cross-reference of surveys, foot traffic estimates and website metrics, TEN believes these are the four key takeaways:
- Online Sales will continue to eat up a larger share of the pie.
- Wireless devices and social sites are an emerging force.
- Apparel sales are strong.
- Health & Beauty supplies are hot.
According to comScore, Inc., the top 5 retail websites visited on Friday in order are:
- Amazon.com Inc. (AMZN)
- Wal-Mart Stores Inc. (WMT)
- Best Buy Co. Inc. (BBY)
- Target Corp. (TGT)
- Apple Inc. (AAPL)
With Kindle sales reportedly quadrupling compared to 2010, TEN is raising Amazon’s hand as the clear winner. After so many new owners unwrap their shiny gadget, they will have to put some content on it; which means they will be typing up www.amazon.com and buying more stuff. The kindle and the Kindle Fire are the razors, the books, music, videos, aps… are the blades. It will keep em coming back.
AMZN’s stock chart looks awful as the stock has plummeted from an October high of $246 to $181.51 on Black-Friday. However, a reversal might be at hand as Cyber-Monday sales sure to add more juice to AMZN. Top Equity News wouldn’t be surprised to see Amazon’s share price follow its holiday web traffic, up big.
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