Unusually high volume during yesterday’s trading session brought the stock of Avatar Ventures Corp. (OTC:AVVC) under the promotional spotlight.
As many as 146 thousand shares of common AVVC stock changed hands on Oct. 27, hitting a 14-week record for the company. Even though the number is extraordinary high (as compared to historic data), it did not saturate the market and AVVC shot up by 18%, as well. Having closed the session at $0.32 per share, AVVC continued trading above the MA 50 line for a fifth session in a row, hinting at a possible uptrend in the weeks to come. Naturally, interested market players wasted no time in investing $15 thousand into a fresh advertising campaign in support of AVVC stock.
Past market data disclose two important circumstances which raise doubts about the possible market success of AVVC stock. First, from early-March till late-June, AVVC had been traded above the $1 level before the gigantic free-fall which started afterwards and led to a 52-week low on Oct. 10. Second, AVVC’s only positive run after it lost its dollarland status was so short-lived that it barely reached $0.39 per share on Aug. 9, before going negative again. Based on that, another consistent AVVC market performance would come as a surprise rather than a logical move.
When it comes to press releases, AVVC is by far not the highest gainer, too. The company announced on Oct. 21 that it had started offering mobile interactivity solutions to small businesses willing to use more efficient ways to connect with customers. These solutions have been put together in the so called Customer Connect Package which consists of a mobile website, text messaging, as well as a bunch of mobile apps for iPhone, Android and Blackberry. The cost of the package is no higher than $400. Subsequently, the PR gave a one-off 25% boost to AVVC stock.
Whether AVVC’s Customer Connect Package will pave the way for a continual positive trend of AVVC stock on the market currently depends on how customers will respond to it. Moreover, this reaction is more than crucial for the company since the latter has yet to record its first quarter with a positive net result.
