Stock price of Medical Alarm Concepts Holdings Inc (PINK:MDHI) has been quite hesitant over the past days. After an instant 
jump, yesterday MDHI was back down again by losing 13.04% of its price on an increasing traded volume. In any case, the fight for the climb is not over yet.
Yesterday, the race started by a promotional campaign held by Small Cap Voice for a compensation of $4.000. The promoter alerted traders on the latest news by MAC as soon as it was released.
The announcement stated that the company has officially launched a new television and marketing campaign with Harrington Multi Media Marketing, LLC to produce TV commercials and return to nationwide television by the end of next month. As a result, MediPendantTM, the fully-monitored medical alarm system of MAC, is expected to be back on air by the end of November, just on time for the most productive selling season.
Apparently, the company is highly optimistic about its new marketing relationship and expects higher profits, though the final result is yet to be seen. In the meantime, it is only promotions and news that MAC can rely on.
Medical Alarm Concepts Holding, Inc. develops and manufactures innovative products and practical solutions within the framework of a vast growing marketplace. Unfortunately, the latest 10-Q of the company looks pretty discouraging.[BANNER]
As of March 31, MAC had no cash available, while its total liabilities were almost three times higher than its total assets. Besides, the company’s accumulated deficit went over $7 million, and the shareholders’ deficit remained over $2 million.
Considering the other losses, as well as the decreasing revenues, the management of MAC states that the company’s cash position may not be enough to support its daily operations. Thus, MAC operates under a going concern, while looking for additional financing.
In August and September, MAC has been constantly issuing promissory notes to accredited investors, though it seems that only the management got protected from dilution.
