Just a short while ago, Pulse Beverage Corp (OTC:PLSB) used to trade above the $1 level. Now, at $0.77, PLSB shares are expected to receive promotional wings and go back to where they were in early-August.
Is the mission possible? PLSB’s performance in the forthcoming session will give us a clue. What we do know, however, is that low-budget promotional activities rarely produce earth-shattering results. In the present case, third parties put $3,500 on the table to pump PLSB stock price.
The promotional injection comes right after the company issued a press release announcing the appointment of an experienced industry sales manager to handle the growing demand of PLSB’s Cabana (TM) brand lemonades. The prospective success with this move will depend on whether the company will manage to sell out 50 thousand cases of production as managers currently anticipate.
PLSB finished the second quarter of 2011 with:
- $212K in cash;
- working capital surplus in excess of $300 thousand;
- a quarterly net loss of $180 thousand.
Now that the company is receiving more and more orders for its proprietary Cabana lemonade, it is likely to start generating revenue, which will in turn have a positive impact on its net result. In the meantime, PLSB supporters will be relying on paid advertising to maximise the value of their shares.
