Stock price of Auri Inc. (OTC:AURI) has been frozen during the last few days. After a 10.11% loss last Thursday, the stock AURI_chart.pngstood at $0.08 per share, while its traded volume remained satisfying.

However, it seems that Auri does not find its chart position much attractive, so it tries to change it by promotions.

The campaign was held yesterday when AURI got promoted for a total compensation of $10,500. The promoters featured the positive feedback for the company’s Fall 2012 footwear collection and announced a corporate write-up.

Obviously, promotions were meant to push up AURI again and the result should be seen shortly.

Auri, Inc under the brand Auri Footwear, designs and distributes footwear for men and women. Apart from the launch of its new footwear collection, no news on the company can be found at present.

As of September 30, 2011 cash and cash equivalents of AURI have substantially decreased, while the net loss jumped up. At the same time, the company’s accumulated deficit went over $5 million.[BANNER]

AURI_logo.jpgSince inception Auri has experienced negative cash flows from operations and, unless the team is able to generate sufficient revenues from product sales, they expect the negative cash flows from operations to continue for the foreseeable future.

Therefore, the company’s ability to continue its product development efforts is highly dependent on the amount of cash and cash equivalents on hand combined with the ability to raise additional capital.

The management is concerned that without substantial additional financing, AURI may be unable to achieve the objectives of its business strategy, which could force them to delay, curtail or eliminate their development programs thereby adversely affecting the company’s operations and the price of its common stock.