Yesterday, Axion International Holdings, Inc. (OTC:AXIH) gained 11.5% following an announcement of an impending virtual 
conference. Today, AXIH’s performance has yet to be seen. What is for sure, however, is that there is a brand-new, full-blown paid promotion in support of AXIH.
Closing at $0.77 per share, AXIH scored a five-week high during the latest trading session which took place yesterday. The turnover of 136+ thousand shares indicated increased investor interest which was probably caused by the company’s most recent press release. The latter served to invite traders to take part in an interactive real-time virtual conference scheduled for Feb. 2.
While the outcome of the conference will certainly impact AXIH’s performance in the forthcoming session, traders should not forget the advertising email which hit investors’ mailboxes last night. Worth $20 thousand, the newsletter reveals a complete profile on the company, laying emphasis on its green technology. The advertising effort also hints at soon-to-be-published company news.
Financialwise, AXIH currently enjoys a relatively stable condition as far as its current ratio is concerned. What is more, the company closed the third calendar quarter of 2011 with cash reserves of $2.7 million, which is more than three times higher than the amount recorded as of Dec. 31, 2010. Yet, this does not change the fact that AXIH continues to incur losses on a quarterly basis. The company’s Q3 net loss exceeds $1.7 million, which has lead to a cumulative nine-month loss of $6.6 million. In addition, according to the 10-year summary of the company’s annual income statements, AXIH has closed each of the last nine fiscal years at a loss.[BANNER]
Whether the aforementioned promotion will bear any fruit or not is still early to say. Positive effects, if any, will most probably be so short-lived that a lot of investors will hardly be able to take any advantage of the current campaign.
