A reader recently pointed out the fact that LoJack (LOJN) appears to be “channel stuffing” its international sales. What exactly is “channel stuffing” and how does one detect whether it’s taking place?
Channel stuffing is the practice of selling more products to one’s customers than the customers can sell to their
customers. (For a more detailed description, see here
.) In the short-term, this can increase sales (and therefore profits), but it can’t be sustained forever since the customer’s inventories will continue to bloat until there is finally a day of reckoning.
To determine whether a company in which you are considering investing is stuffing its channels, the first stop is the revenue recognition note to the financial statements. For example, here is what LoJack has to say about how it recognizes revenues
from international customers:
Revenue relating to sales to our third party installation partners is recognized upon shipment, which is prior to the installation of the related products in the consumer’s vehicle. Revenue from the sales of products and components of the LoJack System to international licensees is recognized upon shipment to the licensee or when payment becomes reasonably assured.
y, LoJack recognizes a sale once it has shipped the product to its international ‘licensee’, or customer. While this is not the most conservative method of accounting (since the product has not actually been installed in anyone’s vehicle at the time the sale is recognized), it is not all that unusual.
But that doesn’t mean our journey ends there. Another useful indicator of channel stuffing is whether the company’s receivables account has been growing at a disproportionate rate. If the company is enticing customers to “purchase” products by offer
ing generous financing (i.e. “Just accept delivery, you can worry about paying us later!”), it will show up here.
In LoJack’s case, there is enough disclosure to determine that at least $22 million of its year-end 2008 A/R is owed by international licensees, compared to 2008 international sales of $64 million. This represents a long 128 days between when a customer receives the product and when it pays for it, compared to a much shorter 90 day period when using the comparable numbers from 2007.
While this may look like damning evidence, investors must keep in mind that international customers represented just 15% of last
quarter’s sales. Furthermore, this situation appears to be correcting already: as per LoJack’s latest results, international sales fell 61% versus the year-ago period. It would appear that international customers are paring down inventory, as it is unlikely that end-consumer installations fell by such a large amount. Furthermore, we only have a snapshot of receivables at one point in time; if an abnormally large shipment was received in the days before the year-end, the numbers we use don’t tell us the full story.
With the follow
ing line, LoJack also hints that poor predictions by its international customers had them ordering far more products than they needed:
Our international unit volume and revenue reflect…the effects of a build-up of inventory at the end of 2008 by certain licensees in anticipation of better economic conditions during 2009. The economic uncertainty in the international markets has impacted the buying patterns of our licensees, as they work to…minimize inventory.
line in all this? As usual, it’s hard to know for sure. By objectively considering the issues discussed, investors should make up their own minds as to whether something fishy is going on, or whether the economic slowdown that occurred last quarter caught some customers off-guard.
For a discussion of LoJack as a possible value investment, see this article