DC Brands International, Inc. (PINK:HDRN) more than doubled yesterday on a paid promotion and a press release by the company.
HDRN closed 130% up at $0.046 with a new volume high of nearly 8.6 million shares.
One of the factors for the performance was a $35 thousand promotional campaign, but it wouldn’t have been so successful without the press release HDRN issued before the markets opened.[BANNER]
HDRN announced its infomercial for Fat Fighter would begin airing on certain national and local television stations starting Nov. 11.
In a proposed initial media saturation launch list for the infomercial, one can see the names of several big national cable stations.
The promotional mails and the press release were apparently enough to offset the financial performance of HRDN so far.
HRDN’s product will need to get substantial national recognition if HRDN is to turn profitable. The national US market could provide enough potential for growth, which can explain the excitement over the upcoming launch. What remains to be seen is how Fat Fighter will fare nationally.
