Now that Lyric Jeans Inc. (PINK:LYJN) is again at the support level, it seems to be the perfect time for the company to issue some news or to get into a promotional campaign. This setup is not uncommon for many penny stock companies who make use of the potential impetus that accumulates at the stock’s point of support.
In fact, LYJN has taken advantage of both opportunities at this critical moment. Not only did a press release come out two days ago, but also a newsletter featuring the company popped up yesterday after the session.
On Tuesday, the company announced it would hold a private fashion show to present its “Elektro Sexual” collection. The event will be held today at the Gibson showroom in Beverly Hills.[BANNER]
The reaction of the market was immediate: 4 million shares and a 8% jump in the share price adorned the company’s quote at the end of the day. Thus, LYJN share price reached $0.14, which is very close to its support at $0.12.
While yesterday’s session for LYJN was much more boring with only 2 million traded shares and no change in the share price, the interesting part occurred after the closing bell. Around 6p.m. EDT, a newsletter from Shazamstocks was detected.
The promoter urged investors to include LYJN in their watch-lists for Thursday. However, no specific information was promoted about the compensation and the third party behind the campaign.
The outcome of the current setup will become visible in today’s session. Higher trading activity in LYJN stock can be expected today, as well as higher volatility of the share price.