Ford Motor Company (F) looks forward to widening its market share through its accelerated product transformation plan: “One Ford.” Incorporating key objectives such as shifting focus from trucks to small cars, delivering more vehicles from fewer core platforms and implementing cost reduction efforts, the plan could have a positive impact on the stock.
In 2009, the plan had already turned in a profit after 4 years. Furthermore, it helped the automaker gain market share in the U.S.
In addition, favorable net pricing, structural cost reductions and improved Ford Credit results are driving Ford s earnings. These have led us to upgrade the recommendation on shares from Neutral to Outperform with a target price of $13.Zacks Investment Research
