Ken Nagy, CFA
Forums Represent the True Internet Experience.
CrowdGather Chairman and CEO Sanjay Sabnani’s interview on Social Media.Net illustrates the power and potential of forums.
What forums allow you to do is the sum total of everything you can do on the internet.
“On a good forum you can read a review. You can have a member do a tutorial on how to jailbreak a phone or how to hack something. You can have your typical Q&A threads. You can post a question to the community. You can also share. There are very few places that have this aggregate of knowledge.
“Facebook allows you to share social linkages. You see pictures of your friend’s new born child and you get to congratulate them. Linkedin captures your work history; who you have worked with and the chronology of your work experience. Twitter allows you to broadcast to your followers.
“There is nowhere else [besides forums] on the internet where your passions, your hobbies and your knowledge base is sufficiently given credit for.”
CrowdGather, Inc. (CRWG) is an Internet company that specializes in the development and hosting of forum based Web sites. The firm endeavors to monetize a network of online forums and message boards. Forums remain a much undervalued part of the internet pie with $4.5 billion and CrowdGather is the only public company dedicated to monetizing this area. More page results equate to more revenue as page views have jumped from 12 million to 90 million through several mergers.
CrowdGather acquires forums and provides them with high-quality infrastructure, software and services. Their destination forums allow for precise, targeted campaigns crafted along their verticals and command higher than market level CPMs. CrowdGather retains full control of advertising on these highly trafficked sites.
Forums are unique
People are there precisely to discuss products or services, even specific brands. They pose questions to the community, ask for guidance or simply look to connect with people who share their passions. The audience is primed and ready for – even actively seeking – product-specific messages.
Forums remain a much undervalued piece of the internet advertising sales puzzle partly because advertisers in the past have been fearful of hate speech or other noise emanating from a few negative posts. CrowdGather reduces this risk by bringing enthusiasts together in narrowed down niche markets in the Gaming and Entertainment, Technology, and Leisure and Lifestyle areas. For instance members of Ironmass.com, a body building forum, are more likely to talk about training, nutrition, and equipment than engage in hate speech or other noise.
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