Local.com Corp. (NASDSAQ:LOCM) is currently financing a full-on advertising campaign in favour of its stock. Yet, the promotional emails, which have already reached our promotional database, have so far underperformed.
The value of LOCM stock has continued to fluctuate within the same borders as in the last couple of months, i.e between $2 and $3 per share. Moreover, it is still unable to resume trading at and above the $4 level, just like it used to in the month of July.
Last Friday, LOCM took a breath of fresh air by going up 6.25%. Thus, it closed the session at $2.38 per share on a volume of 247 thousand, i.e slightly above the average daily trading volume of 237 thousand. No corporate updates saw the light of day to justify such a scenario. However, LOCM’s slight step ahead immediately attracted investors’ attention and allowed for a free trade alert prompting traders to put LOCM on the watchlist for today.
As it is, the fact that LOCM is still well below where it used to be during the summer has not discouraged market players. On the contrary, some of them see LOCM as a high-potential investment that could only go higher in the future. However, the traffic rate of the company’s search engine, i.e Local.com, has more or less stayed the same for quite a while now and a positive trend is nowhere to be seen.
Nevertheless, Local.com is still among the world’s 2000 most popular websites, which could provide impetus for a further investor interest in LOCM stock, at least in the short term. In addition, the current four-month promotion appears to be slowly gathering speed and the management has not totally put an additional four-month renewal out of the question.
