H & H Imports, Inc. (PINK:HNHI) started the massive trade again. After a couple of impressive losses, last Friday the stock HNHI_chart3.pngsoared 10.71% and traded over 2 million shares on the market.

The most reasonable explanation on the price jump turns out to be the latest news by H & H. On Thursday, the wholly-owned subsidiary of H & H TV Goods, Inc. reported that it has entered into a marketing agreement for the worldwide rights for the distribution of the Combi Chef(R) four-in-one, a high quality fruit and vegetable slicer. Being published, the announcement immediately attracted investors and HNHI cut off the loss from the days before.

In fact, H & H has been constantly releasing positive news on its business lately, though this was not able to push up the stock price until Friday. Looks like the PR strategy of H & H finally worked out, though it is not certain for how long.

H & H Imports, Inc. is the parent company of TV Goods, Inc., a direct response marketing company that develops and markets consumer products for global distribution. At the beginning of this month, the company made desperate efforts to climb up again by other news and promotions. However, none of these were much successful.[BANNER]

TV_Goods.pngOn June 9 H & H filed a letter to their stockholders with some updates on the company’s activities and new agreements. However, the letter claimed that the management was disappointed with the current stock quotation price. Despite this fact, H & H inspired traders with its new products and ideas and HNHI stock price got the up move again.

Unfortunately, the financials of H & H remain discouraging. According to its 10-Q, the company has sustained substantial losses from operations since its inception and its CEO has loaned HNHI funds to meet its short-term capital needs. Though, these couldn’t cover the losses. Recently, H & H ensured a private placement funding though selling shares of its common stock.