Similar to the traditional Black Friday that kick-starts the Christmas holiday shopping season, The Home Depot Inc. (HD), the world’s largest home improvement specialty retailer, has decided to implement Spring Black Friday in March and April to mark the beginning of the busiest shopping season of the home improvement industry.
Home Depot will selectively implement Spring Black Friday in each market. In the warmer, Southern and Western states, Spring Black Friday will begin on March 18, and in the colder, Northern states in the U.S., it will begin at a later date.
The weekend promotion of regional door buster deals would include heavy discounts on most of the sought-after spring products such as a variety of live goods and lawn care; outdoor power; eco-friendly gardening products; and patio and grills. Although prices might vary across various regions, a $379 worth grill could be availed at a discounted price of less than $200 and a patio set could be availed for less than $70.
Home Depot offers a diverse range of branded and proprietary home improvement items, building materials, lawn and garden products, and related services. Based on net sales of $66.2 billion in fiscal 2009, the company is the second largest retailer in the U.S. and the fifth largest retailer in the world. Home Depot currently has 2,245 retail stores across all 50 states in the U.S., the District of Columbia, Puerto Rico, U.S. Virgin Islands, Guam, 10 Canadian provinces, Mexico and China.
Read the full analyst report on “HD”
Zacks Investment Research
