Hear Atlast Holdings Inc (PINK:HRAL) has been on the up move since last week. After a 12.86% gain on Thursday, on Friday 
the stock soared another 10.13% on a traded volume exceeding 7 million shares.
Last week, the up move was supported by some positive news on HRAL, though this week the situation is a bit different. Apart from the latest announcements on the company, the stock has been promoted for two days.
The campaign started this Monday and it is still on today for a total compensation of $175,000 so far. Apparently, promoters aimed to pump up HRAL stock price by shouting on the big potential of the company. At the same time, the optimistic announcements might keep the current up move for longer.
After Hear Atlast announced its new members of the Advisory Board, the company welcomed aboard its new national spokesperson, Mr. Bobby Curtol, a Canadian gold recording artist, to inspire investors even more. However, the most recent financial report of HRAL doesn’t look as optimistic as the news sounds.[BANNER]
The unaudited 10-Q was filed with the SEC just yesterday and lighted a red signal for investors. As of December 31, 2011 total assets of HRAL have significantly decreased, while its liabilities went over $3.2 million. At the same time, the stockholders’ deficit remained more than $14 million, and the retail revenues pointed $nil.
Hear Atlast has accumulated losses, as well as negative working capital and negative cash flows from operations, which raise substantial doubt about the company’s future operation. Its continuance is dependent on its future profitability and on the on-going support of HRAL shareholders, affiliates and creditors. However, at this point the additional financing cannot be guaranteed.
