One of the reasons I was able to draw so many readers to Zen Habits within the first year was that I treated the promotion of Zen Habits as you would any other product — I branded it. Of course, there are other reasons as well — I really focused on creating as useful content as possible, for example — but branding is what really helped Zen Habits take off so quickly. When you think of your blog as you would a brand, you have to create a consistent message and have everything you do — on and off the blog — send the same message.

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