IndyCar has signed a multi-year title sponsorship deal with NTT, a global information technology and communications company based in Japan.
The partnership was revealed Tuesday at the North American International Auto Show in Detroit and makes NTT the official technology partner of the IndyCar Series, Indianapolis Motor Speedway, the Indianapolis 500 and NASCAR’s Brickyard 400.
NTT replaces Verizon, which was title sponsor of the series from 2014 until it ended its partnership last season.
NTT Data, a subsidiary of the parent company, already sponsors one of Chip Ganassi Racing’s cars. The company approached IndyCar before last year’s season finale about a broader deal and the entitlement package was completed in roughly three months.
IndyCar officials made a November trip to Tokyo with Indianapolis 500 winner Takuma Sato to make their winning pitch to NTT.
