Despite having a leveraged balance sheet, Inergetics, Inc (OTC:NRTI) seems to have deemed it worthwhile to spend a hundred thousand dollars on a 2 month pump.
Earlier this year NRTI staged an attempt at a break-out, but there just wasn’t anything stable behind it and after the price got close to $0.50 it crashed right back down.
After the company announced the appointment of Dr. David L. Blecker MD, MPH, F.A.C.P. to its advisory board the price started slowly creeping up. On Friday, NRTI closed flat at $0.22, but the volume reached 362 thousand shares.[BANNER]
Since the beginning of 2012, NRTI has issued a number of press releases about signing endorsement deals with NFL stars. None of these announcement managed to produce a significant, positive market response.
As far as compensations for pumps go, $100 thousand is a decent amount. However, when the money comes directly from a company the effect may be limited. Even more so when the company is generating insignificant revenues and is piling up huge losses.
Nevertheless, there is a chance the pump will affect the market at least today. This doesn’t mean it’s clear what the effect will be on the price, what is common for paid pumps is an increase in volume. This could present an opportunity for some quick money for those who guess where the price will go.
