Promotions are obviously the life-support system needed to revive the stock of IVT Software Inc(OTC:IVTW). Months of hardly any activity on the stock market have passed until a third party stepped in with money for a few newsletters that would hit mailboxes. This was last week. It is yet to see whether this second promotional wave could be successful. 
Actually, it is HWI Global, the actual name of the company in question. Has been for a few months after the merger in the last days of 2010. Since then, press releases came out, promotions hit mailboxes, but it was not until last week that any noticeable movement took place on the stock market. Prior to last week, the trading volumes would not exceed 5k in a session. Last Wednesday the result of paid promotional campaign was 180k shares exchanging hands, for a little over 10% increase in the stock price, the session closing at $2.60 per share. Yesterday session closed at $1.94 with 10k shares traded for the day. Quite a difference, given that in both cases promotions were paid and sent to affect the stock price.
One reason for this difference might have been the quarterly statement that came out on Friday. Among other figures, it included:
- $686k in total current assets($53k in cash);
- $2.1 million in total current liabilities;
- $441k in net loss for the first three months of 2011; [BANNER]
Several points here should not go overlooked. On one hand, HWI is not a development stage company, it has a product line, clear target markets and clients at hand. On the other, there is the common situation with penny stocks, which start trading way above $1 per share and soon end up way below it. According to the above mentioned 10-Q, HWI has either executed or is currently contracted for projects all across the US, as well as Puerto Rico and the United Arab Emirates. Whether this would be enough to keep this stock at its current levels remains to be seen. As far as sustainable growth and stability are concerned, uncertainty is what determines this stock right now, especially when promoters step in from time to time.
