Meredith Corporation (MDP), a media and marketing company, recently declared that it has entered into a licensing deal with Kompas Gramedia Magazine Group to publish and distribute More magazines in Indonesia. This marks the twentieth licensing agreement of the company for its popular media brands.
Des Moines, Iowa based company, Meredith said an edition of More, published in the local language of Bahasa will be on the newsstands in major Indonesian cities by July 2010.
The deal is accretive to Meredith, which is a leap forward to enhance its global reach to meet the growing consumer demand and capture new advertising deals.
This is the company’s third licensing international deal for More magazine, which covers topics on women and focuses on health, beauty, fashion and society. Launched in 1998 with a current circulation of 1.3 million in the United States, More has a bilingual presence in Canada under the licensing agreement with Transcontinental Media.
Meredith publishes magazines for women focusing on the home and family. Apart from More, the company publishes Better Homes and Gardens, Parents, Ladies’ Home Journal, Family Circle, American Baby and Fitness.
Meredith’s brands are available in nearly 60 countries with Better Homes and Gardens in Australia, China and India, and Parents in China, Greece, Indonesia and Turkey, among others.
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