Nike Remodels Factory Store – Analyst Blog

Nike Inc. (NKE), a premier sports footwear, apparel and equipment manufacturing company, is currently remodeling its Factory Store in San Marcos, Texas, to give it a fresh makeover ahead of the FIFA World Cup Soccer scheduled to commence in June 2010.

 

With the refurbished look, Nike anticipates to attract more customer footfalls to capitalize on the growing popularity of soccer. The strategic move is also a part of the long-term plan to achieve a sales target of $23 billion by fiscal 2011.

 

Nike is the global leader in athletic footwear, apparel, equipment and sports-related accessories, with operations in over 160 countries. The company’s strong brand portfolio, which includes Nike Golf, Nike Pro, Nike+ and Air Jordan, offers premium, well-designed and high quality products in line with the latest customer trends.

 

Over the years, Nike has also acquired other well-known brands to further strengthen its leadership position, including Converse Inc., which designs, markets and distributes athletic footwear, apparel and accessories; Cole Haan, a leading designer and marketer of luxury shoes, handbags, accessories and coats; Hurley International LLC, which designs, markets and distributes action sports and youth lifestyle footwear, apparel and accessories; and Umbro Ltd., a leading U.K.-based global soccer brand.