Office Depot Inc. (ODP), a leading office products and services provider worldwide, recently launched a new product line targeting women business professionals in various fashionable colors, designs and styles.
The new product line includes a collection of over 70 products of nationally recognized brands from Franklin Covey Co. (FC), a premier office supplies company, and Samsonite, as well as exclusive Office Depot brands such as “i.e.” (Inspiration in Everything), ATIVA Mobil-IT, and FORAY.
The “i.e.” brand offers accessories such as key fobs, passport holders, padfolios and notebook sleeves for travel, organization, and work. While the items are generally sold individually, the customers have the option to personalize them to make them more expressive yet business appropriate. The ATIVA Mobil-IT brand offers a variety of in-style padfolios for the workplace, while the FORAY brand offers computer bags, padfolios, and other personal accessories in different colors.
Office Depot is upbeat about the new product assortment that infuses style and sophistication to its products and creates an aura of professionalism among its business customers. The company further expects to augment its sales through a smart shopping experience that enables the customers to mix and match styles, patterns, and colors for a personalized touch.
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