NEW YORK (AP) — Large format stores that showcase the best of what a retailer has to offer are starting to disappear.

Many of these so-called flagships in high-profile shopping thoroughfares like Manhattan’s Madison Avenue and Chicago’s Magnificent Mile have closed their doors because of skyrocketing rents and the shift to online shopping.

Over the last year or so, Gap, Tommy Hilfiger, Lord & Taylor and Polo Ralph Lauren have shuttered their flagship stores on Manhattan’s Fifth Avenue. Abercrombie announced in May that it was closing three more of its big locations.

Other retailers are reimagining the flagship concept instead of abandoning it altogether. Nike, for instance, opened a massive store on Fifth Avenue late last year that doesn’t have any cash registers. Some retailers are also are opting for a smaller format.