Panache Signs Distribution Deal in Australia
Ken Nagy, CFA
On June 28, 2012, Panache Beverage Inc. (WDKA) an alcoholic beverage company that specializes in the development, global sales, and marketing of spirits brands, announced a major distribution deal in Australia With LMG Bottlemart Group.
The LMG Bottlemart Group has 2,000 plus members which endorses Wodka Vodka’s acceptance of Wodka Vodka, validating the Company’s strategy, marketing and pricing.
The contract demonstrates an initial achievement to solidify the Australian and New Zealand markets of 30,000 cases which is growing over the next 12 months.
Panache Beverage Inc. is an alcoholic beverage company that specializes in the development, global sales, and marketing of spirits brand.
The Company follows a “build and exit” business model in which its brands are “built” or developed into attractive acquisition candidates for large global alcoholic beverage companies. As these brands mature, Panache aims to sell these brands individually while continuing to develop its portfolio of brands.
Currently, the Company has a portfolio of three brands that compete in the $970 global alcoholic beverage market.
Panache’s Wodka Vodka brand is a premium vodka product that costs about one-third of the price of its competitors and exploits the “quality to value” spirit brand category.
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