The promotional campaign for Premier Beverage Group Corp. (PINK:PBGC) stock started last Tuesday and since then the e-mails are coming into out database on a daily basis. The latest ones arrived on Friday when PBGC reached one more volume high.
Friday session closed at $0.44 for a share, which represents a 12.82% jump in the share price from the previous close. The volume traded during the day amounted 635,785 shares, which is about twice the previous volume high realized on the first day of the promotional campaign.
According to the new promotional e-mails on PBGC, a new promoter has joined the campaign. The new website which sent the latest e-mails says in the disclaimer that a compensation of $30,000 is expected for the advertising service. The preceding promoting website received $50,000 for the service, meaning that a total of $80,000 have been spent on PBGC promotions in less than a week.
At the same time, the company keeps issuing new information through two new press releases. Last Thursday, it has been announced that PBGC OSO Energy drink would have a brand new formula which would make it one of its kind on the market – the energy beverage would namely be made of “100% natural” ingredients, starting directly with the next production run at the end of the year.
A couple of days before that, or at the start of the promotions, the company also announced to have signed an agreement with Universal Brands Corporation to purchase the brands MONSOON and CareOne Energy Booster and add them into its portfolio. The purchase price that PBGC will pay consists of a $200,000 promissory note and 1,000,000 newly issued restricted shares of its common stock.
As there is no updated information about the financial state of PBGC after the merger, it would not be easy for traders to decide if the current market value of almost $27 million is too high, or too low alone from the fact that the stock is being so heavily promoted.