RAYS_chart_Nov_16.pngEver since Raystream Inc (OTC:RAYS) nearly halved in value on Nov. 7, it has been unable to regain its market positions prior to the fall. Yesterday’s trade, though fairly successful, created no miracles either. In addition, the company’s continuous flow of press releases seems to have screeched to a halt, at least for the time being, which further limits RAYS’s potential to grow.

Indeed, RAYS stock gained 11.45% in the latest market session, closing at $1.46 per share on a volume of 1.56 million. Thus, the company’s shares continue to enjoy increased investor attention following the huge short squeeze nine days ago.

The company’s latest real piece of news dates from Nov. 8 when it announced a strategic partnership with a video advertising production company operating under the moniker of Laterna Magica. What has since followed is a massive wave of trade alerts urging traders to put RAYS stock on their watchlists.

Once fallen, a penny stock could always take investors by surprise and market players know it for a fact. However, a possible triumphant return of RAYS above the $2 threshold will take much more than that.

RAYS_logo_Nov_16.pngTo maximize shareholder value, RAYS’s managers could either present a commercially viable alternative, or succumb to pressure from the ‘promotional’ industry. The former will have long-term consequences, while the latter will by all means leave some investors disappointed.