Yesterday, RVUE Holdings, Inc. (OTC:RVUE) stock broke two tragic records in just one trading session. At the same time, the company filed a change in its Equity Incentive Plan that may increase the dilution risk of the stock. 
RVUE closed yesterday at $0.26 for a share, or 7.14% lower than the previous day. During the session, the share price marked a new lowest value for the past 52 weeks, thus the new yearly bottom is at $0.22. The session closed also with the highest total volume for the past year – 4.05 Million traded shares.
One reason for RVUE performance yesterday could be the latest filing of a significant material event of the company. The 8-K came out a few minutes after 13 pm and said that the company’s stockholders have approved an amendment to the 2010 Equity Incentive Plan of RVUE at the Annual Meeting held on Wednesday. Corresponding to the amendment, the number of shares available for issuance under the plan has been increased from 3,750,000 to 8,000,000, which means higher potential dilution for RVUE shareholders.
The previous announcement from last week was more positive, but RVUE could not break its trading range. The company announced that it has launched a new division named rVue Direct which the management hopes would extend the company’s potential. According to the latest 10-Q, first results, and first revenues, from the new rVue platform are expected by the end of the year.
The report shows, however, that the revenue from the other two business lines – network services and license fees – has declined, while the expenses have almost doubled. Positive is that RVUE reports no long-term debt, which may attract new investors.
