SAP America, Inc., a subsidiary of SAP AG (SAP) and Verizon (VZ) entered into an agreement to jointly market key components of Verizon’s Managed Mobility portfolio.
This makes Verizon the first SAP partner to provide end-to-end enterprise cloud and mobility offerings. Organizations can speed up the delivery of mobile applications from SAP to smartphones and tablets so that mobile workers can work equally effectively while away from the office.
SAP is the leader in the worldwide enterprise applications market with the largest market share. Its primary focus is on high-margin software license sales, since this category benefits the most from the improving information technology (IT) spending environment. The company is poised to benefit as the market environment is improving.
The company remains best positioned in the European software space, given its top-tier positioning, strong service-oriented architecture (SOA) adoption trends and its diversified industry and geographic footprint. The company is entering the on-demand market, with SAP Business ByDesign being the most important innovation.
SAP Business ByDesign is a next generation on-demand technology platform, and the company is confident of rolling out the product in 2010. The company is also innovating products in the area of mobility which would provide SAP solutions that can be accessed from all leading mobile platforms, like RIM, Nokia, Apple, Google Android, etc.
Headquartered in Walldorf, Germany, SAP AG is one of the largest independent software vendors in the world and the leading provider of enterprise resource planning (ERP) software.Its solutions are designed to cater to the needs of organizations, ranging from small and medium businesses to large, global enterprises.
SAP’s business suite solutions help clients improve customer relationships, enhance collaboration, and improve efficiencies across their supply chains and business operations. International Business Machines Corp (IBM) and Microsoft Corporation (MSFT) are major competitors.
We currently have a Neutral recommendation on SAP AG.
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