Scripps Networks Expanding – Analyst Blog

Scripps Networks Interactive Inc. (SNI) has undertaken an initiative to explore international markets. Recently, the company entered into an outsourcing deal with London-based Passion Distribution to provide global programming license on behalf of Scripps Networks. Passion Distribution will license programs from Scripps Networks’ flagship channels such as Food Network, HGTV and DIY Network to entertainment channels throughout the world.

 

In late 2009, Scripps Networks launched its Food Network programs in the U.K. through Sky Network. Food Network will be launched in other parts of Europe, Africa and the Middle East through Chello Zone, a division of Liberty Global Inc. (LBTYA). From January 2010, Food Network is also distributed in Asia through MEASAT Satellite Systems and Ascent Media.

 

As a diversification strategy, Scripps Networks purchased 69% stake of NDTV Group’s lifestyle programming subsidiary, NDTV Lifestyle, for a total consideration of $55 million. NDTV is India’s first and largest private producer of news, current affairs and entertainment television. NDTV Lifestyle is anchored by NDTV Good Times, India’s top-ranked English-language lifestyle television channel. NDTV Good Times beams programs on lifestyle topics that include food, travel, fashion and style.

 

Furthermore, Scripps Network has decided to re-brand its Fine Living Network (FLN) as Cooking Channel. The re-branding process is expected to be completed by the third quarter of 2010. FLN currently reaches over 55 million households. The Cooking Channel will be a 24-hour network that will focus on food information and instructional cooking programs. Offered in both standard and high definition, the new network will launch with a video-on-demand offering and a fully interactive Internet broadband platform.