Sears Holdings Corp. (SHLD), the fourth largest broadline retailer in the U.S., has teamed up with Farmers Insurance Group of Companies, the country’s third-largest homeowners’ insurance company, First Alert, the world’s largest manufacturer of smoke alarms, and, a leading website on fire safety, in its fight against fire casualties.
The initiative is a part of the strategy to raise general awareness on fire safety and to equip local communities and residents with the fire safety materials to prevent and protect home fire emergencies. Besides having a special in-store display of all fire safety items offered by First Alert, Sears Holdings stalls will also have members of the local Fire Department on hand to offer safety tips to customers.
The recent campaign by Sears Holding is also part of a broader strategy to communicate directly with its customers to get a feel of the market pulse, especially during the current recession. The Home Services division of the company has an active relationship with more than 38 million households in the country and is the largest product-repair service provider in the U.S. The segment delivers a broad range of retail-related residential and commercial services in all 50 states and Puerto Rico under the Sears Parts & Repair Services and A&E Factory Service brand names.
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