A good word to describe the paid support for Seven Arts Pictures Plc (Nasdaq:SAPX) would be “massive”. Indeed, an overwhelming number of promotions have been bombarding mailboxes in the past few days, including today. Is it just possible, however, that the hype is at its end? 
As far as the stock performance is concerned, this is a possibility. SAPX had a marvellous run last week from 1 to $4.4 per share. Today, it is already below $3, despite the continuous efforts of promoters. Not exactly unexpected, given that the average trading volume for this company rarely exceeds 50k. Last Friday, and then on Monday, it almost reached 3 million. Yet, as with most promotional campaigns, ones the artificial hype is over, there are usually a few winners and a whole lot of losers. Whether this would be the case with Seven Arts is yet to see.
Besides promotions, there are other interesting documents to look at. One of them is the report a company, that has just innitiated coverage of SAPX. The press release, associated with this coverage includes interesting data about short-selling, as well. The much more important question that remains, though, is for how long would the promotional activity continue. It has indeed managed to focus additional attention to Seven Arts stock, but also making it harder for an investment decision to be made, given sharp spikes and decline in the stock price. [BANNER]
After all, while last Friday and then Monday were quite inspiring sessions, the steady decline that followed is by no means an optimistic sign to look at. Sooner or later, the market is set to calm down, once fewer catalysts are in place. What the stock price would be, at that moment is another matter entirely.
