Sometimes I feel like a broken record regarding the US equity market lately.  Take a look at any chart and you think you are looking at the same one you just analyzed.  The stock went up, had a hiccup in mid October, then it’s off to the races again.  

How do you define a top with a stock that continues to make all-time high after all-time high?  By definition, there are no resistance points – the stock has never been to this price level before.  Let’s take the example of the airlines sector.  I love the sector.  The price of jet fuel is one of the airlines’ biggest costs.  

Domestic airlines in the U.S. spend a combined $2 to $5 billion on jet fuel every month.  Needless to say, oil priced at $60 make it a lot easier to conduct business than when oil is at $100.  At the same time, it’s not as if ticket prices have come down really at all.  Good for the bottom line.  

I don’t expect oil prices to spike back up any time soon, so I am looking for bullish plays.  Take Southwest Airlines (LUV) for example.  I would love to find some sort of bullish play, such as a vertical spread.  How do I choose which strikes to target?  My only indicator is to use the implied volatility for the desired time frame.  Using the implied volatility, I can compute the measured move on any confidence interval I choose.  I use a hybrid between a 50% confidence interval and a one-standard-deviation interval.  My desired time frame is through January expiration.  

Using January implied volatility of 36.82% and LUV trading $42.25 I computed a 50% CI of $45.96 and a one SD move of $47.20 to the upside.  I identified buying the January 44/46 call vertical for $0.50.  This has maximum gain of $1.50 with a maximum loss of $0.50 affording me a reward to risk ratio of 3:1.