I’ve been an entrepreneur for almost 30 years now — 29 years and two months, to be exact, but who’s counting? — and one thing I’ve learned is that there is no formula for success in business. Believe me, I wish there were. I would love to be able to give you a step-by-step guide to achieving your business goals. But I can’t. That’s because no challenge in business is identical to any other. Each is shaped by a multitude of factors that give it unique characteristics, and your response has to be tailored accordingly.