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I think as we look back on 2010 we will all recognize that Mobile Advertising is now becoming part of our daily life. With Google and Apple both entering the year making multi-million dollar acquisitions, it was only a matter of time before mobile really took off. Whether it’s via smart phone, netbook or tablet, people are starting to expect it. This reminds me a lot of 2007, when Apple introduced the iPhone that wowed consumers with amazing touch screen capabilities. You could flick pages, resize pictures, rearrange the screen and of course play games much differently than before. It was not long before people started to expect a touch interface on every device they came in contact with and today 55% of all smart phones come with a touch screen interface. Of course the millions of tablets selling this holiday season are all multi-touch capable, otherwise they would be about as popular as a Microsoft Zune under the Christmas tree and these tablets will do nothing but increase the rapid adoption of Mobile Advertising.
What is fast becoming one of the hottest forms of Mobile Advertising?
It would be interactive in-store advertising. A perfect example of this would be Constellations Wines holiday marketing campaign that utilized Augme Technologies AdLife platform. One feature of this marketing campaign allowed shoppers, via smart phone, to scan a selected bottle of wine using QR codes. The smart phone is then directed to a mobile site that assisted them with party planning, food recommendations and sales promotions.
There also is a direct path to social networks such as Facebook and Twitter to share the findings with friends and perhaps remind them of your party date. … [visit site to read more]
