If you put yourself in the shoes of Danny Alex, the CEO of Bravada International Ltd. (PINK:BRAV), for a while, you won’t get bored at all. On the one hand, you will most probably suffer a nervous break down because of your financially decaying company. But on the other hand, you will have the opportunity to meet celebrities, visit parties, and wash your eyes with numerous images of bra models.
After failing with his previous company named Muscle Flex, Danny Alex jumped into the much more pleasing to the eye field of women apparel. Unfortunately, hot girls wearing only bras may attract the eye, but they do not necessary attract money. On the contrary, BRAV hardly makes both ends meet, as the unofficial financial reports indicate that expenses are eight times higher than gross profits.
Truth be said, it’s no wonder that BRAV has loosened the belt of its coffers. After all, getting a celebrity like Kim Kardashian to promote your trade mark and setting up lavish Hollywood parties is no cheap business. But who cares, when it is shareholders that pay for these events.[BANNER]
From another point of view, Danny Alex might really have some tricks up his sleeve. With celebrities like Kim Kardashian and others behind his back, there is still a chance that Danny can finally make his break through in business. The CEO of BRAV has clearly demonstrated his knack for what sells these days, i.e. scandals, cel
ebrities and so on.
Even though the true face of Danny Alex is hidden behind pumped muscles, bleached hair and colored eye lenses, his character can be perceived in every part of his business, starting from his entourage of hot girls through his scandalous reality shows. Unfortunately, this has caused a mess in BRAV’s coffers, which raises concerns about the future of the company. However, the fight between the sexy staff of BRAV against the insidious outflow of the company’s money is not over yet.
Danny Alex and Kim Kardashian at Bravada launch party May, 2010
