Well, we need a recovery morning at least. We are going to exit FSI International (FSII) at the open, but it will be for a severe loss of nearly 13%. The company had great earnings and even a nice Q4 forecast. The company’s 2011 forecast though was horrendous and drove the stock downwards. Sallie Mae came out with earnings that were mixed. The company beat EPS estimates after one-time charges. It has not moved a wink from its close yesterday. I am going to hold this through the open and see what happens. We are also in Huntington Bank (HBAN) as our Play of the Week. We nearly got a 4% gain yesterday, but it just missed. We will see what we can get out of it today as the company reports tomorrow morning. Finally, we got into Trina Solar Inc. (TSL) yesterday afternoon as the company moved into a Buy area below $27. 

We are a bit maxed out in way of positions right now on the Buy side, and with the market looking to bounce back from yesterday, it looks like a nice time to look at a new Longterm Rating this morning on Ford Inc (F). This afternoon, we can take a look at some Midterm Trades after the dust settles on some of these positions. 

Longterm Rating: Ford Inc. (F)

Thesis

We’ve all heard the E! True Hollywood Story about the star that rose to glory, nearly lost it all, only to make it all back again. Its the all-American turnaround story. In the business world, though, many times companies do not get the chance after near failure to turn things around. One company, though, is making the most of their chance and is developing some of the nicest and most sought after cars on the road today. That company is Ford Motors Co. (F).

The company has been able to build themselves, first, by offering a better product. The company is building cars that people actually want to drive and creating demand for them. In addition to better products, the company has focused on downsizing/simplification of their brand. The company has reduced their costs of doing business as well.

The most important part of any automobile company is their cars. For years, Ford automobiles took a backseat to the likes of Toyota, Nissan, and other European cars. The company attempted to battle this trend by buying up Mazda, Jaguar, Volvo, and…
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