Tut, tut, it does not look like rain.
You would think the worst drought in 80 years would merit more than the occasional mention in the Financial media – I’ve seen CNBC do one-hour specials on the marijuana crops so you’d think actual FOOD would maybe make it a little higher on the list of concerns for the MSM – especially when we are experiencing the worst drought of the past 80 years and the last one that was this bad led to a Global Depression (along with, of course, National Debt Crises and Financial Failures but mission accomplished there already).
You would think the drought has somehow fallen into a Somebody Else’s Problem Field, where individuals/populations of individuals choose to decentralize themselves from an issue that may be in critical need of recognition. Such issues may be of large concern to the population as a whole but can easily be a choice of ignorance at an individualistic level. As Douglas Adams explains in The Hitchiker’s Guide to the Galaxy:
An SEP is something we can’t see, or don’t see, or our brain doesn’t let us see, because we think that it’s somebody else’s problem…. The brain just edits it out, it’s like a blind spot. If you look at it directly you won’t see it unless you know precisely what it is. Your only hope is to catch it by surprise out of the corner of your eye.The technology involved in making something properly invisible is so mind-bogglingly complex that 999,999,999 times out of a billion it’s simpler just to take the thing away and do without it……. The “Somebody Else’s Problem field” is much simpler, more effective, and “can be run for over a hundred years on a single torch battery.This is because it relies on people’s natural predisposition not to see anything they don’t want to, weren’t expecting, or can’t explain.
Various areas of psychology and philosophy of perception are concerned with the reasons why individuals often ignore issues that are of relative or critical…
