Bankruptcy, closing stores, losing clients, more than one billion in debt – this is the reality for the former video rental king Blockbuster Inc. (PINK:BLOAQ). Ad campaigns changing slogans from “We are the best!” to “We are still here!” Indeed, the company is still out there, and it has lots of things to do now as its survival is at stake.
As a big company, there have been quite a lot of vivid discussions all over the media and the Internet recently, regarding the future of Blockbuster. Even a promotion came out, which will also affect the session today. There would be no sharp increase, however, since there is no major positive news to serve as a catalyst. 
In fact, it might be better for traders to sit tight and wait until March or April, when Blockbuster must announce how it intends to cope with the current situation. Right now, it is losing clients by the minute, as rivals such as Netflix and Redbox gain market shares. The important question is actually – is there a way out?
Well, there is, and it lies in the total reorganization of the business. It is obvious that the company failed to recognize the market trends of previous years, so applying rival techniques and lines of business would simply not do the job. As for shareholders, they better wake up to the reality at hand. It is not 1995 anymore, and as time goes by there would be fewer people to even think of using the services of companies like Blockbuster. [BANNER]
So, while it is too early to say this is the very end, it is high time to see some smart decisions taking place. In the last few years, forward-thinking obviously left the company and bankruptcy followed, but there are some niche opportunities, which would most certainly appear in the press releases of the company in the coming weeks. Pay close attention to them, as they are the key to Blockbuster`s survival and future.
