Yesterday, a paid promotion for US Highland, Inc. (PINK:UHLN) raised the share price the stock, but the six-month high remained untouched. The latest events around the company are related to its new business plan and to changes in the management. 
UHLN closed the last trading session at $0.39, which was also the highest price reached during the day, while the trading volume was much higher than the average with around 127,000 traded shares. The six-month high is at $0.40 as seen on the chart, yet the promotional research coverage yesterday still resulted in a 11.43% higher closing price for UHLN.
One single newsletter came in yesterday morning and it contained not more than some general statements about US Highland, Inc. and its recent plans to focus on OEM manufacturing and to accomplish an “exponential increase” in the revenue stream from sales of motorcycles and quads. The company’s 10-K completes the information, stating that UHLN disposes of a technology developed in Sweden and plans to shift the production in the USA. Also, formal production is said to commence in 2012.
The promotional effort yesterday was compensated with the modest amount of $5,000, paid by an undisclosed third party IR company. Thus, the share price appreciation does look like it could last any longer. Another problem is that the above mentioned 10-K refers to the fiscal year ended 2010, therefore the current financial and operational state of US Highland is not known.
On Wednesday morning, UHLN announced that it has appointed Mr. John Fitzpatrick as new CEO and President of the company. That announcement caused higher than yesterday’s trading activity as according to the press release Mr. Fitzpatrick has senior management experience in Hewlett-Packard, Harley-Davidson and Indian Motorcycle Company.
